Privacy Policy

Last updated: January 2026

Introduction

AssetUtils ('we', 'our', or 'us') is committed to protecting your privacy. This Privacy Policy explains how we handle information when you use our macOS application ('AssetUtils' or 'the App').

Information We Collect

AssetUtils is designed with privacy in mind. We collect minimal information necessary to provide and improve our service:

  • License information: If you purchase a Pro license, we collect your license key and activation information to manage your subscription.
  • Usage analytics: We may collect anonymous usage statistics to understand how the app is used and improve its functionality. This data is aggregated and cannot identify you personally.
  • Crash reports: If the app crashes, we may receive crash logs to help us fix bugs. These logs do not contain personal information.
  • No file data: AssetUtils processes files entirely on your device. We never access, collect, or transmit the contents of your files to our servers or any third parties.

How We Use Your Information

We use the information we collect to:

  • Provide and maintain the App's functionality
  • Manage your license and account
  • Improve the App's performance and user experience
  • Respond to support requests
  • Send important updates about the App (if you've opted in)

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

  • Service providers: We may use third-party services (such as payment processors) that help us operate the App. These providers are bound by confidentiality agreements.
  • Legal requirements: We may disclose information if required by law or to protect our rights and the safety of our users.

Data Security

We implement appropriate technical and organizational measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. Since AssetUtils processes files locally on your device, your file data never leaves your Mac.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of non-essential communications

To exercise these rights, please contact us at support@assetutils.com

Contact Us

If you have questions about this Privacy Policy, please contact us at support@assetutils.com